TL;DR:

• Thought: The nerds rule the world

• Interesting: Indie creator builds a business in a week

• Not to be missed: My first in-person podcast!

• Yes: Invest in community

The Nerds Rule The World

Are you obsessed with something?

Online business? Quilting? Building Chrome extensions? YouTube?

The world will say it’s bad. They’ll call you crazy.

They’ll say you’re obsessed. They’ll say “you can’t have a conversation with him”.

Well, interestingly, I can’t have deep conversations with non-nerds anymore.

You can have a surface-level conversation with almost anyone.

But deep conversations only get good when you’re talking to a nerd about the topic.

They don’t have to be a know-it-all.

But because they’re nerds, they’re curious enough to go and find out more.

The world will still call you crazy.

And funny enough — it’s the crazy ones that end up changing the world.

The Jobs. The Mr. Beasts.

So if you want to have an impact, you have to be a bit obsessive.

But obsession can get lonely.

You start feeling like the odd one out. But that’s not true.

If you feel like the odd one out, you’re probably not surrounding yourself with enough crazy people.

Here’s a hack to overcome this:

1. First, write down your definition of crazy.Are they obsessed with online business? Do they love quilting? Or geek out about Youtube analytics?

2. Create content around that topic.Go to the most suitable platform (Twitter, LinkedIn, Reddit, etc.) and create content around the topic you’re obsessed about.Instead of having to find other obsessive people, they’ll come to find you.

3. Build friendships with other interested and interesting people.

4. Build an empire with them.

This is the exact 4-step playbook I followed to find other crazy people like myself. I wrote on Twitter for 2 years straight.

I’ll leave you with this quote:

Indie creator builds a loss-making business in a week

@levelsio is one of my favorite people on Twitter. And no, he doesn’t post threads.

Threads are cool. But I really enjoy the minor project updates.

Recently he built a tool that transforms your living room interior using AI.

It was a fun project.

But it’s losing money every month. It’s no problem though.

Levels has a portfolio of businesses doing $3m/year (with 95%+ profit margins).

This was just for fun. But I wouldn’t be surprised if this new tool is also profitable by next month.

PS. It’s mainly free users that cost him money because he needs to pay for the AI that he uses.

So he will just reduce features that free users have access to. No big deal.

My first in-person podcast!

I did an in-person podcast.

Let me tell you. This is exciting.

I’ve done virtual podcasts in the past. They were fun.

But in-person podcasts are on another level.

I left the conversation super energized (unlike every zoom meeting ever).

If you have the chance to go on an in-person vs virtual podcast, choose in-person.

Anyway, here’s what we talk about:

• How I got started on my creator journey

• How to build an audience on Twitter and LinkedIn

• How to build businesses that are community-first

• My take on productivity, work, life, and happiness (lol this is deep)

Watch it on Youtube:

Invest in community. Invest in personal brand.

Yes.

If you’re a founder, we have a Twitter accelerator that may be perfect for you.

The goal is to get you from 0 → 10,000 followers in a sustainable manner.

Apply here to see if you’re a great fit for the community!

Aadit’s picks:

1. Reads: Cyber PatternsIf you look at enough successful internet creators, you'll see they use a lot of the same strategies to win the Great Online Game.Every week, Jason Levin writes about new, weird strategies you’ve never heard about. I’m always surprised by how he finds them.

2. Reads: Psychology of MarketingEvery week, Abhishek (internet nerd + psychology major) sends a marketing case study that I love reading!He talks about the different effects that occur in marketing and how companies leverage it to sell more.