• Thought: Everything has an opportunity cost

• Interesting: Generating $100k in 3 weeks by ranking no.1 on Google

• Not to be missed: A full TikTok generated by AI

• Yes: 90% know what to do

Everything has an opportunity cost

Everyone tells you to assess the pros and cons before taking a decision. But many forget to assess the opportunity cost.

What’s “opportunity cost”?

It's a concept that refers to the cost of an opportunity that you choose to pass up. Confused? Let me give you an example.

Say you invested $1000 in a “safe” fund and it yielded a 3% return annually.

You’d make $30 over the year. Fair. “At least I didn’t lose money”.

Now imagine if another “safe” fund was giving 6% returns. You would have made $60 over the year. That’s double what you actually made!

Now the first investment still made money but the fact that you put $1000 into the first fund means that you now have $1000 less to invest in the second one. That’s the opportunity cost. It’s what you “could have had” if you didn’t do what you did.

Here’s another example:

Let's say you're trying to decide between going to college or taking a full-time job. If you go to college, the opportunity cost is the money that you could have earned if you had taken the job instead. Or, if you take the job, the opportunity cost is the education and potential earning capacity that you could have gained if you had gone to college.

See what I mean? Opportunity cost isn't just about the money, it's also about the time and effort that you put into something, and the other opportunities that you give up as a result.

So, how do you assess opportunity cost? It starts off by realizing that everything has an opportunity cost.

If you are somewhere, you can’t be somewhere else. If your focus is on something, you now have less focus to give to something else. If you want to spend time with your friends, it means you can spend less time with your relatives, etc.

It's all about considering the full cost of your choices and the trade-offs that you're making.

In the end, it's all about finding the balance between what you want and what you're willing to give up. But everything has an opportunity cost and you have to accept that if you do something, you can’t do something else.

Going from 0 internet presence to $100k in 3 weeks

Crystal shares how she took an HVAC company from 0 presence to no.1 on Google.

She runs a local services ads agency. Basically, she helps local service-based businesses (hair salons, HVAC etc.) get more calls booked.

This thread has a pretty clear breakdown on how she did it.

Fully AI-generated TikTok

I’ve never seen a full video made by AI. This is a first…

90% know what to do

Yes.

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